Shopper Intelligence

Field Agent study of 300 young adults tracks attitudes, purchasing habits in ‘green’ aisle

Mintel's research shows that traditional stores aren’t as appealing to Millennials as specialty retailers

CPG experts weigh in on whether the shopping list is still king for food shoppers and marketers, and the answer is yes – sort of

Research identifies core needs and trip needs for consumer electronics shoppers

While many consumers still clip physical coupons, more and more are clicking for digital offers, and the retailers are attempting to meet evolving shopper preferences