Kellogg's Cereal Straws 'Mobile Samplers'
Product: Kellogg's Cereal Straws
Number of displays: 438,778 samples distributed
Distribution: Supermarkets nationwide
Introduction: June 2007
P-O-P companies: PromoWorks, Schaumburg, IL; Mobile Media Enterprises, Norcross, GA
Comments: "Mobile Samplers" distributed Kellogg's Cereal Straws at festivals and in supermarkets to introduce consumers to the new product.
