Sampling

Target has become the exclusive brick-and-mortar retailer of Lume, a direct-to-consumer deodorant product marketed for use on any part of the body.

The BevAlc company’s Topo Chico hard seltzer finds an audience online.

We provide a glimpse at how some retailers and brands activated during the holiday season — online, in stores and beyond.

The tour was part of a campaign last year that drove awareness and trial of the manufacturer's new mashed cauliflower assortment.

The two-day event in June, run in partnership with The Tasting Alliance, will bring together consumers with emerging and award-winning brands.

Philips Norelco activated its status as official partner of nonprofit Movember Foundation for a national digital campaign with account-specific overlays at CVS and Walmart.

Doritos After Dark pilots a special ghost kitchen menu in several metro areas and a pop-up event in Los Angeles.

Five campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.

Located at a mall in Los Angeles, the machine recommends and doles out treats based on a dog's or cat's personality.