'The Hub': Insights into Identity All great brand identities are now retailer-specific. Meijer, Nintendo Reunite for a 'Wiik' Sears Adds Some 'Cool' Kmart Takes Jaclyn Smith Home BCBG Slips into Walmart Supervalu Cooks Up Another Private Label Barnes & Noble Wears 'Corduroy' L'Oreal Applies 'Hope' HP Fashions a Green Idea for Walmart Shopping Decisions Made In-Store First Previous 515 516 517 518 519 Next Last