Retail Media

By capitalizing on high-intent cultural peaks and co-authoring content with trusted creators on YouTube, Unilever is shifting from chasing reach to building sustained brand desire.

Freeosk recently worked with a cookie brand on a sampling program that reached 700,000 shoppers and boosted conversion above traditional methods.

Kenvue Brands’ Neutrogena encouraged Walmart shoppers to “reboot your routine” with a New Year’s resolution-themed bulk purchase incentive.

New access to programmatic buying makes it easier for CPGs to advertise on In-Store Connect by Quad.

Meet Montreal-based Broadsign, one of the Path to Purchase Institute's member companies.

Acorn CEO Heather Nichols and Mondelez's Emily Curry reflect on the results of a past campaign that brought influencer-created content to connected TV.