How Physical Touchpoints Can Provide Next Step in Retail Media's Evolution Freeosk recently worked with a cookie brand on a sampling program that reached 700,000 shoppers and boosted conversion above traditional methods. Neutrogena Offers 'Reboot' at Walmart Kenvue Brands’ Neutrogena encouraged Walmart shoppers to “reboot your routine” with a New Year’s resolution-themed bulk purchase incentive. Quad Adopts Vistar Media Tech to Extend Digital In-Store Ad Reach New access to programmatic buying makes it easier for CPGs to advertise on In-Store Connect by Quad. Q&A: Broadsign Meet Montreal-based Broadsign, one of the Path to Purchase Institute's member companies. Mondelez Uses CTV to Reach Walmart Holiday Shoppers Acorn CEO Heather Nichols and Mondelez's Emily Curry reflect on the results of a past campaign that brought influencer-created content to connected TV. Always Discreet 'New Look' Shelf Talker
