Premiums/ Incentives

Target used a sponsored Facebook update to promise shoppers a $30 gift card with purchase of a new Keurig K-Cafe coffee, latte, and cappuccino maker from Keurig Dr Pepper.

Albertsons Cos.' Jewel-Osco recently staged a weeklong promotion inviting shoppers to “Pop in for Pepsi products” at a 50% discount.

SC Johnson's Ziploc is tying in to Walt Disney Co.'s Nov. 2 theatrical release of The Nutcracker and the Four Realms by dangling a free movie ticket (worth up to $9) with purchase of two licensed SKUs.