Premiums/ Incentives

Costco last month ran an online-only bulk purchase incentive that rewarded one-time purchases of $150 worth of select beauty and personal care products.

Walgreens used a feature in its May 26 circular to promise 5,000 Balance Rewards points with purchase of $20 in eligible Procter & Gamble products.

Amazon tied in to the May 3 theatrical release of STX Entertainment's UglyDolls by dangling a BOGO on its Echo Dot “kids edition,” along with two free UglyDolls skins for the devices.