Premiums/ Incentives

H-E-B tied in to Procter & Gamble’s Feb. 23 brandSaver FSI event with a two-page “Savings Roundup” feature in its Feb. 26 circular, promising $5 off a future receipt of $25 or more to shoppers who spend $25 on P&G products in a single trip through March 10.

Mars Inc.’s M&M’s has teamed with Amazon to dangle a $3 credit to Amazon’s Prime Video service with purchase of $9 worth of M&M’s candies.