CVS Pharmacy tied in to Procter & Gamble’s March 29 brandSaver FSI event by including select brands in its pre-Easter, Spring-themed $10 cash card incentive.
Avocados from Mexico called in Anheuser-Busch's Bud Light and L Catterton's Cholula for its annual "Guac Nation" activation tying in to the National Football League's Super Bowl.
Circle K stores in Illinois drummed up support for the Illinois Lottery's Jan. 7 launch of Monopoly 25X instant-ticket game by offering shoppers a free any-size proprietary Polar Pop beverage with a purchase of any $5 instant ticket.
