Premiums/ Incentives

Southeastern Grocers' Winn-Dixie and Bi-Lo chains tied in to Procter & Gamble's Jan. 1 brandSaver FSI event with features in their Jan. 4 circulars offering loyalty cardholders $5 off the purchase of five SKUs from brands including Always, Crest, Pantene and Vicks DayQuil.

Ahold Delhaize's Stop & Shop, Giant-Landover and Giant-Carlisle chains tied in to Procter & Gamble's Jan. 1 brandSaver FSI drop with features on the front page of their Dec. 30 circulars dangling $3 off the purchase of three Charmin, Bounty, Gain or Tide SKUs and directing shoppers to a coupon for $2 off Tide in Sunday papers.

Alberstons Cos. Albertsons, Shaw's, Tom Thumb, Vons, Jewel-Osco and Acme chains tied in to Procter & Gamble's Jan. 1 brandSaver FSI event with New Year's-themed features in their weekly circulars offering a code for a free movie ticket (up to a $13 value) with purchase of $30 worth of P&G products.