Meijer activated Unilever's #brightFuture cause platform in a Jan. 8/12 circular feature offering $5 off a future receipt with purchase of $15 worth of Axe, Dove, Suave or Tresemme.
Ahold Delhaize's Food Lion recognized the post-holiday return to school with a bulk-purchase incentive activating General Mills' evergreen Box Tops for Education cause campaign.
