Dollar General tied in to Procter & Gamble's July 1 brandSaver FSI event with front-page and interior features offering $5 off the purchase of $15 worth of product from the manufacturer.
Southeastern Grocers chains tied in to Procter & Gamble's July 1 brandSaver FSI event with features in their June 27 circulars offering loyalty cardholders a "buy 2 get 1 free" deal on brands including Dawn, Luvs, Pantene and Olay.
Procter & Gamble ran a dinosaur-themed feature in ShopRite's June 17 circular promising shoppers a Fandango movie ticket with a $25 purchase of P&G SKUs from June 17-23.