Meijer tied in to Procter & Gamble's April 28 brandSaver FSI event with features in its concurrent circular offering $5 off a future receipt with purchase of $25 worth of household products or $20 worth of health and beauty care products.
Amazon tied in to the April 23 observance of "World Book Day" by spotlighting translated books from around the globe and offering Prime members a selection of international titles for free.