Pay to Play Toy marketers serve several masters and face difficult issues when addressing P-O-P, such as building relationships with retailers and negotiating retail display allowances. Displays Support Humongous Entertainment's "Backyard Football" Ping Expands P-O-P for Spring Golf Intro Concept Shops unify products into a store-within-a-store for retailers Sealy Touts Crown Jewel Mattress In-Store Jose Cuervo Rolls Margarita Party Ball Into Stores DK Rolls Out Interactive Merchandiser for NFL Book Surge Hockey 3-in-1 Iceman Features Foosball-style Game Wildseed Farms Revamps Displays Whitehall Intros Countertop Display to Expand Accounts New Balance Endcap Showcases Shoe Line First Previous 525 526 527 528 529 Next Last
