Calvin Klein Rolls Out Cosmetics Global launch offers hands-on trial in store-within-a-store format Cosmetics Merchandising Makeover In the wake of retail movement toward open-sell, cosmetic marketers are becoming more strategic in their approach to in-store merchandising and P-O-P. Branding Bud: A Profile of the Anheuser-Busch Merchandising Team With initiatives such as a wholesaler signmaking program, Anheuser-Busch has streamlined its P-O-P practices to be more efficient and responsive to distributor needs. Tekera Group Introduces Wooden Display Case for Waterford Pens UDV Utilizes Laptops, Printers to Localize Promos Miller 'Get The Goods' Promo Features P-O-P, Enhancers Comparison Methods for Identifying Heavy Users Miller and the NFL Rentrak Produces P-O-P Kits for Video Rental Stores Buena Vista Home Video Launches Summer Decoder Sweepstakes First Previous 518 519 520 521 522 Next Last
