Getting Technical Sporting goods marketers must distill complex product benefits down to short, effective P-O-P messages for merchandising programs. Heineken, Amstel Light Join Forces for Mardi Gras Wilson Tees Up Golf Campaign Drawing a Line in the Linoleum Operators are demanding that product marketers supply signage that better conforms to their design image and adds to the uniform look of the store. Covey Run Quails Ham It Up for Holiday Wine Promotion Hermie the Caterpillar Crawls Into Stores Christian character is introduced in multi-formats with colorful P-O-P Multi-Purpose Car Air Freshener is a Mini 'Carbage Pail' Head Uses CD Display for High-Tech Skis Nike Introduces Golf Line for Kids With P-O-P Display OSI Launches New Packaging, Displays First Previous 480 481 482 483 484 Next Last