Mass Merchants Speak Out on P-O-P Can We Talk? Today, more people are getting involved in P-O-P decisions. Who's pivotal, and what happens when retail departments clash? Does Your P-O-P Answer These Questions? ECR Study Makes P-O-P Suggestions Husqvarna Focuses On Ease of Use Improving The Odds at Hardware Stores Chains Take the Lead In Driving P-O-P Decisions As retail markets consolidate, marketers strive to develop partnerships with key accounts -- but is there room for a senior partner in the mix? Retail Pressures Bring Closer Relationships The squeeze on margins and space has marketers and retailers working more closely than ever before -- but it creates friction as well. Capturing a "Growing" Market Today's kids have lots of money to spend. Marketers need to learn the ins and outs of marketing to them. Timex Supports Turn & Pull Watch Launch with Displays Oddz-On Offers Yo-Yo Displays Estee Lauder Launches Flirt With Bottle Replica First Previous 461 462 463 464 465 Next Last
