A Picture's Worth Video Advertising in Malls Increases Ad Recall and Purchase Intent, Study Finds Coca-Cola Channel Surfs with Home Depot, Albertsons Paper Mate Pens Back-to-School Campaign A Drink for Every Occasion The strategy of beverage marketers is to match a 'thirst occasion' with the right container. Mike and Ike Candies Get New Look P-O-P 'Drives' Global Campaign Versatile header enables TaylorMade to retrofit existing displays Mount Gay Intros Flavored Rums With 'Scented' P-O-P Wanted: 'Semi-Involved DIYers' To Your Health! Although low-cal beverages hog the headlines, marketers also try to tap into other potentially lucrative markets with effective P-O-P solutions. First Previous 441 442 443 444 445 Next Last
