Kmart, Coke Get in the Groove Packaging for Club Stores How packaging demands exemplify marketing strategy at Costco and Sam's Club The Package is the Product Increasing the likelihood of new product success The Impact of Displays on Product Launches Study yields information about aspects of in-store merchandising most likely to drive new-product sales Building Private Label Brands Putting the Pieces Together at the Point of Sale Research Insights to Improve Point-of-Sale Marketing Documenting the "Business Value" of New Packaging Innovations Growing Naturally Sales of organic, natural, and functional food and beverages are on the rise, but effective P-O-P is needed to justify price and raise brand awareness Dentyne Adds Fire To Ice For Combined Displays Roman Meal Promotes 'Healthy Indulgence' The Lord of the Drinks 7 UP P-O-P features "Lord of the Rings" characters First Previous 391 392 393 394 395 Next Last
