Miller Lite Cooler Box
Longview Fibre Displaygroup
Miller Brewing Co.
Comments: This promotion enabled consumers to purchase a case of beer that could be made into an "instant cooler" by simply adding ice. This disposable package included graphics that looked like an actual cooler. Litho-lamination helped preserve detail. A watertight wax-coated insert enabled the package to hold water for up to 24 hours. The concept was so strong, the order was increased twice before the initial production run.