Elmer's Discovers a Sweeps Shape CD Files Infringement Suit Against Quicksilver Inc. Produce Starts to Matter More 'The Hub': The Art of Shopping Everything around shopper marketing is evolving. So, too, must be our approach to its creative. The Hub: A New Media Model 'Recency and Relevancy' replace 'Reach and Frequency' in today's media world. Awards: 2007 PMA Reggie Winners Case studies from the Promotion Marketing Association's annual awards program 'Pirates of the Caribbean: Dead Man's Chest' Release Campaign A case study from the Promotion Marketing Association's 2007 Reggie Awards Mars Pedigree Pet Adoption at Kmart A case study from the Promotion Marketing Association's 2007 Reggie Awards 'Spider-Man' Drinks Slurpees Nabisco Stretches its Spider Legs First Previous 343 344 345 346 347 Next Last