Packaging

Retailer: Wild Oats Markets
Product: Henry's Mozzarella String Cheese
Award: 2006 PLMA Salute to Excellence, Food & Drink Awards, Dairy
Price: $2.99, 12 ounces
Comments: Wild Oats promoted its new string cheese product primarily through sampling and demos in the cheese department.

Retailer: BJ's Wholesale Club
Product: Ultra Care Laundry Detergent
Award: 2006 PLMA Salute to Excellence, Home & Health Awards, Laundry and Cleaning
Price: $6.99
Comments: BJ's detergent packaging features both English and Spanish text and both a spout and spigot to dispense product.

Retailer: Supervalu
Product: Nature's Best Organic White Cheddar Macaroni & Cheese
Award: 2006 PLMA Salute to Excellence, Food & Drink Awards, Side Dishes
Price: $1.99, 7.25 ounces
Comments: Supervalu introduced 122 items in the Nature's Best line of organic foods in April 2006. The products are merchandised in their own section within the retailer's natural/organic shelf sets.

Retailer: Ahold USA
Product: Mi Casa Peach Nectar
Award: 2006 PLMA Salute to Excellence, Food & Drink Awards, Ethnic
Price: 99 cents, 33.8 ounces
Comments: Ahold's Mi Casa brand, introduced in Stop & Shop stores in 2004, encompasses more than 70 products across multiple categories. Mi Casa Nectar was designed to satisfy the growing consumer base of Caribbean Hispanics. The 1-liter aseptic packages are merchandised on pallets and permanent endcaps in dedicated "Ethnic Centers" of Stop & Shop superstores.

Retailer: Sobeys
Product: Compliments Sensations Thai Golden Purse Hors D'Oeuvres
Award: 2006 PLMA Salute to Excellence, Food & Drink Awards, Appetizers
Price: $6.99 (Canadian)
Comments: Sobeys promoted its premium private label entree line in its Inspired by Compliments magazine and via in-store flyers.

Retailer: BJ's Wholesale Club
Product: Rozzano Marinara Pasta Sauce
Award: 2006 PLMA Salute to Excellence, Food & Drink Awards, Pasta Sauces
Price: $5.99, two 32-ounce jars
Comments: This sauce is the best-selling item in the Rozzano line of 57 Italian specialty products.

Retailer: Save-A-Lot
Product: Petz Supplies
Award: 2006 PLMA Salute to Excellence, Home & Health Awards, Pet Care
Comments: Sav-A-Lot designed the Petz logo in-house and selected blue as a color to unite all the products in the line.

Retailer: ShopRite/Wakefern Food Corp.
Product: Organic Mixed Vegetables
Award: 2006 PLMA Salute to Excellence, Food & Drink Awards, Healthy Eating
Price: $1.99, 16 ounces

Retailer: Target
Product: Choxie Snowflakey Truffles
Award: 2006 PLMA Salute to Excellence, Food & Drink Awards, Desserts
Price: $5, 5.3 ounces
Comments: Target launched its line of premium chocolates in 2005 with support from television, print and in-store promotions.

Retailer: Price Chopper
Product: Cinnamon Sugar Squares
Award: 2006 PLMA Salute to Excellence, Food & Drink Awards, Breakfast Foods
Price: $2.19, 14-ounce box
Comments: Cinnamon Sugar Squares occupy the middle tier of Price Chopper's three-tiered store brand structure. The cereals were promoted with pallet displays and 10-for-$10 price deals.