Packaging

Brand: StarKist Co., Pittsburgh
Display companies: Think 360 Inc., Tarrytown, N.Y. (shipper); SGS International, Louisville, Ky. (coupons)
Key insight: Consumers seek convenient and affordable meal solutions, want to add more fish to their diets, and have varied tastes when it comes to tuna salad.
Solution: StarKist sandwich-ready pouches respond to all of these needs and take the mess out of making tuna salad.