IRI's 2012 New Product Pacesetters P&G brandSaver: June 2013 K-C Wants Girls to Be in the Know With retailer support, U by Kotex educates target consumers via integrated campaign Lance Celebrates 100 Years, Goes Social Brand's first fully digital campaign created to get moms talking Pure Via's Relaunch Puts Emphasis on its 'Natural' Image Brand moves past stevia education, focusing on a health message through packaging and website Unilever's Lipton Touts the Benefits of Black Tea Campaign tries to 'uplift' female target using various tactics Solution Provider News: June 2013 Zicam Positions Itself as 'Pre-Cold' Remedy Updated packaging and 'Cold Monster' character designed to assist confused shoppers Walmart Focuses on Content Executives detail opportunities for suppliers to contribute Walmart Remains a Tough Job for Viva First Previous 184 185 186 187 188 Next Last
