Packaging

Custom packaging and digital rewards at the center of 'Teenage Mutant Ninja Turtles' campaign

Summer-long 'Share a Coke' campaign engages consumers and specific retailers’ shoppers

Vodka alternative brand targets Millennial males with reformulated product and a new look

Revitalized grocery chain says 'It's About Time' and strikes a healthy partnership

Shopper marketing exec discusses the activations leveraging manufacturer’s sponsorship