Target has become the exclusive retail partner of Proudly, a direct-to-consumer skincare brand for melanated babies created by actress Gabrielle Union and former NBA star Dwyane Wade.
Subscribers of the streaming service can shop for merchandise from franchises (including 'Star Wars' and Marvel) directly from the detail pages of select movies, series and shorts.
Target is tying into the theatrical release of the Marvel Studios film with a slew of support, including an AR experience, a video ad spot and exclusive products.
