New Product Launches

Tesco will stock an assortment of the brand’s grooming tools and formulations in 337 stores and online.

Albea’s Innovative Beauty Group brand incubator launched a blue-light blocking cosmetics line exclusively at Walmart in August.

The Unilever brand’s product launch at the retailer was supported by social and retail media.

Target is teaming up with British retailer Marks & Spencer to offer a holiday collection for the second year in a row, this time adding wine.

Here is a sampling of how some brands and retailers reached consumers this year ahead of and during these annual sales events.