New Product Launches

Social media personalities and identical twins Brooklyn and Bailey McKnight launched a line of skincare essentials exclusively at Walmart aimed at keeping Gen Z shoppers "in the know."

Target has partnered with actor, author and social media influencer Tabitha Brown on four limited-edition and exclusive collections of products that will launch through the spring of 2023.

Strands Hair Care launched The Hair Lab by Strands, a "customized hair care" brand, exclusively at Walmart as part of the mass merchant’s beauty accelerator.

As of Oct. 17, the retailers are rolling out FDA-approved hearing devices and accessories online and in stores.

The cosmetics brand brought a line of licensed Harry Potter products exclusively to Ulta as part of an ongoing partnership with the beauty retailer.

Mondelez International’s Sour Patch Kids provided Circle K with an exclusive "strawberry watermelon" flavor for its Froster frozen beverages as the brand expanded its line of fruit-flavored candy.

Pop music star Halsey partnered with Walmart to launch af94, an exclusive line of eye, lip, cheek and body products.

Welly is expanding its lineup to include medicine and dietary supplements exclusively at Target.

E.l.f. Cosmetics this summer launched a gaming- and metaverse-inspired collection exclusively at Target.

Hershey Co. provided Walmart with an exclusive pack of Hershey’s chocolate bars depicting Nubia (aka Wonder Woman) as part of a series of limited-edition SKUs that feature DC Comics superheroes.