New Product Launches

Executives from both companies detailed how the beverage giant worked with Walmart Connect to pivot from a digital "drop" to a national media strategy.

A limited-edition launch sends candy lovers to stores through a global activation.

Precision and real-time personalization can help marketing campaigns cut through a tough media landscape, according to data from InMarket.

First-ever wholesale partnership gives shoppers a new way to experience the iconic toy brand.

Mondelez International has launched a multiyear program to improve its supply chain and packaging capabilities.

Unilever positions the hair care brand as a luxury for consumers.

DTC fragrance brand Snif launched a Secret Menu line of fragrances exclusively at Ulta Beauty in February as part of an ongoing partnership with the retailer.

Tied to the "Bridgerton" season 4 premiere, the launch further strengthens the personal care brand’s relationship with the mass merchant through yet another account-specific collection.

PepsiCo’s Gatorade has added more hydration options to its portfolio without asking consumers to sacrifice on the brand’s signature taste or electrolyte performance. 

The return of the limited-edition flavor coincided with lunar events and encouraged consumer engagement.