IKEA created a series of three YouTube ads that mimic a quirky and colorful game show called “Matchers Keepers” that tests the furniture compatibility between two flatmates using the retailer’s new AR-enabled mobile app.
Digital engagement company Urban Airship, Portland, Oregon, has rolled out a way for brands and retailers to install automated messaging inside their apps.
Just a little over a year old, location-based app SkoutDeals, Austin, TX, is helping retailers drive shoppers to its physical stores to buy items and save at a minimum 25% off on a product, per the rules of the app.
