Covercraft, maker of protective car covers, got active socially with a sweepstakes that awarded prizes like free car covers that they call “caps” to consumers who posted photos of their cars with the hashtag #ThatsMyBaby.
Broadening the use of its lenses, Snapchat introduced World Lenses, a feature that enables users to not only decorate selfies but the environment surrounding the person in the photo.
Instagram has rolled out enhanced features to its "Stories" tool, which lets users not just post one photo on Instagram but post a “story,” or a slideshow of photos that highlight a day or maybe a trip you went on.