Mobile Marketing

To drive traffic to stores, Austin, TX-based RetailMeNot launched “In-Store Cash Back Offers,” which are available only to users inside the RetailMeNot app.

One of the first location-based shopping apps, Shopkick, Redwood City, CA, has launched a web version of its program.

From Retail Leader, July 6:

Target and Unilever's Axe are running a co-op mobile ad on websites including forkknifeswoon.com linking to a dedicated landing page within cartwheel.target.com.

From Convenience Store News, July 2: