Google announced its “largest deployment of machine learning in ads” and posted a one-hour session on its blog to walk marketers through some of the features of machine learning in digital ads.
Eight O’Clock Coffee introduced a digital escape room, augmented reality game that awarded eight people free groceries for a year (the contest defined that as giving each winner $8,000).
Expanding on its video capability, Instagram has introduced IGTV, a standalone app and a feature within the Instagram app that plays longer videos and enables users to discover more videos – all in its mobile, vertical format.
