Mobile company inMarket, Venice, California, launched a “Lapsed Shopper Program” that is aimed at using mobile and desktop display messaging to get customers back to the store.
Lowe’s is testing augmented reality as an in-store navigation assistant on Tango-enabled phones. The “Lowe’s Vision: In-Store Navigation” mobile app is piloting in two stores beginning in April – in Sunnyvale, California, and Lynwood, Washington.