Mobile location marketing company Mobiquity Networks, New York, has partnered with San Francisco-based LiveRamp, an Acxiom company, to tie Mobiquity’s mobile, geo-behavioral data in a privacy-safe way to real people.
Colgate-Palmolive won itself a Shopper Marketing Effie Award for its "save water" campaign that urges consumers to turn off the faucet when brushing their teeth – among other ways – to conserve water.
Kimberly-Clark's U by Kotex deployed a June 19 missive directing consumers to target.com for deals on the brand's new line of fitness sanitary pads, tampons and liners.