CVS Pharmacy has stepped up as the first sponsor of The Weather Channel's new in-app, artificial intelligence-powered Flu Insights With Watson capability.
Procter & Gamble’s Vicks deployed a shelf sign in CVS Pharmacy's OTC aisle that assists sick shoppers who are “not sure what to take” for a particular symptom.
Albertsons Cos.’ chains including its flagship banner, Jewel-Osco and Safeway tied in to Procter & Gamble’s Oct. 27 brandsaver FSI event with its annual “Thankcleaning” promotion.
