Boston-based software company CraveLabs is partnering its location intelligence and data platform with LiveRamp’s IdentityLink solution, a platform that brands use to identify consumers to target with campaigns.
Tech-forward hardware retailer Lowe’s is teaming with Apple to test out Business Chat, a new feature from Apple that gives consumers a direct number to text to for any concerns, schedule delivery information or product-finding questions.
H-E-B tied in to Procter & Gamble’s April 29 brandSaver FSI event with a two-page “Savings Roundup” feature in its April 25 circular, promising $5 off a future shopping trip of at least $25 at the supermarket.
CVS/pharmacy tied in to Procter & Gamble’s April 29 brandSaver FSI event in its concurrent circular with multiple features promising ExtraCare loyalty cardholders $10 in ExtraBucks Rewards.
Circle K offered members of its Easy Rewards loyalty program a $5 Uber code with the purchase of two eligible 20-ounce bottles from Dr Pepper Snapple Group's Dr Pepper.
