The 13th annual ranking of companies behind the “Most Effective” marketing initiatives names multiple P2PI members, including Mondelez’s Oreo, which entered the top 5 for brands for the first time.
Dollar Tree has acquired 170 leases from 99 Cents Only Stores across Arizona, California, Nevada and Texas amid Family Dollar store closures and renovations.
This latest investment comes a year after Acosta introduced its unified brand collective, combining its omnichannel retail, marketing and foodservice agencies.
Marketing company Quad has expanded its partnership with the West Coast grocer to launch its in-store retail media network, including digital kiosks, endcaps and shelf screens.
The move combines BYBE's expertise in the alcohol category — including its connections with suppliers, retailers and regulators — with Swiftly's Alcohol Cashback solution.
The purchase of the TV manufacturer and its advertising business would enable Walmart advertisers to connect with and serve shoppers in new ways, including TV and in-home entertainment and media experiences.
