Mergers & Acquisitions

VML, WPP's new combined creative agency, will be operational in 64 markets by Jan. 1.

The commerce media company’s solutions address fragmentation as well as provide retailers and marketplaces with data and media tools derived from its recent acquisitions.

Just before the merger closed, Quotient launched Brand Safety, a capability within its DOOH platform that helps advertisers ensure inventory is near points of interest, venues or businesses that align with their brand and messages.

AI software provider VSBLTY has signed a non-binding letter of intent to buy the digital media and content network, which operates 4,500 in-store digital screens.

The discount grocer will convert some of the 400 stores to the Aldi format, while others will continue to operate as Winn-Dixie and Harveys Supermarket.

Omnicom Group says Grabarz & Partner will bolster its position in Germany and help gain more of the country's advertising market share.

Neptune will combine its network of in-store and digital solutions with the parent company of Coupons.com, its marketing platforms and its proprietary data.

Rogers, Minnesota-based IDD completed its acquisition of MyCull Fixtures Inc., a fixtures manufacturer based in Princeton, Minnesota.

The oil giant and convenience store operator has acquired a network of EV charging stations that double as a media network.

The companies' combined assets will eventually create a turnkey solution for advertisers designed to simplify the ad-buying experience.