Allied Domecq Backs Kahlua with Largest Promotional Effort to Date Sega Nabs Bronze Effie for Dreamcast "It's Thinking" Campaign Miller 'Get The Goods' Promo Features P-O-P, Enhancers Calvin Klein Rolls Out Cosmetics Global launch offers hands-on trial in store-within-a-store format McCormick Distilling Makes Waves with Rollout Cosmetics Merchandising Makeover In the wake of retail movement toward open-sell, cosmetic marketers are becoming more strategic in their approach to in-store merchandising and P-O-P. Buena Vista Home Video Launches Summer Decoder Sweepstakes Pajama Sam 3' Display Cultivates Attention BIC Enters Category with High-End Displays Trek and Visa Launch Joint Venture Dr Pepper Races Into Summer with NASCAR Promotion Culture Club: Ethnic Marketing at the Point-of-Sale Ethnic marketing is rife with challenges and opportunities for brand marketers who understand their audience. First Previous 330 331 332 333 334 Next Last
