Sales Expected to 'Jump Higher' with PF Flyers Displays Heineken, Amstel Light Join Forces for Mardi Gras Getting Technical Sporting goods marketers must distill complex product benefits down to short, effective P-O-P messages for merchandising programs. Sunbeam Promotes Mr. Coffee to a Younger Audience Woolrich, Discovery Channel 'Explore' Co-Promotion In-store campaign supports Discovery Channel Quest by Woolrich line Vibram Promo Brings Winter In-Store Church & Dwight Launches Modular Display Program Hanes 'Goes Tagless' In-Store EA Has 'Harry,' 'Rings' and Some P-O-P Magic Labatt, Bauer Hope to 'Score' With Promo Wrigley Launches Eclipse Flash Strips Anheuser-Busch Inks Deals With NFL Teams First Previous 319 320 321 322 323 Next Last