BP Pumps Up the Retail Experience Prilosec Stays in the Race Saputo Teaches a Lesson Elmer's Discovers a Sweeps Insighting a Riot Mars Revisits 'Shrek' 'The Hub': The Art of Shopping Everything around shopper marketing is evolving. So, too, must be our approach to its creative. The Hub: A New Media Model 'Recency and Relevancy' replace 'Reach and Frequency' in today's media world. Awards: 2007 PMA Reggie Winners Case studies from the Promotion Marketing Association's annual awards program M&M's 'Plunder a Bag' Promotion A case study from the Promotion Marketing Association's 2007 Reggie Awards First Previous 297 298 299 300 301 Next Last
