'The Hub': The Art of Shopping Everything around shopper marketing is evolving. So, too, must be our approach to its creative. The Hub: A New Media Model 'Recency and Relevancy' replace 'Reach and Frequency' in today's media world. Awards: 2007 PMA Reggie Winners Case studies from the Promotion Marketing Association's annual awards program The Charmin Family Experience 'Spider-Man' Drinks Slurpees Unilever Sunsilk Launch A case study from the Promotion Marketing Association's 2007 Reggie Awards Mars Pedigree Dog Adoption Drive A case study from the Promotion Marketing Association's 2007 Reggie Awards Mars Pedigree Pet Adoption at Kmart A case study from the Promotion Marketing Association's 2007 Reggie Awards Gap (PRODUCT) RED Launch A case study from the Promotion Marketing Association's 2007 Reggie Awards CBS "Egg-vertising" A case study from the Promotion Marketing Association's 2007 Reggie Awards 'Pirates of the Caribbean: Dead Man's Chest' Release Campaign A case study from the Promotion Marketing Association's 2007 Reggie Awards Schick Quattro: Turning on the Power of Four A case study from the Promotion Marketing Association's 2007 Reggie Awards First Previous 248 249 250 251 252 Next Last
