Institute Partners with Effie Worldwide for Shopper Marketing Effie Competition New categories in greatly expanded competition reflect growing focus on shoppers vs. consumers OfficeMax Stages the 'Best School Year Ever' Safeway Stays Steady with '10% Back' Effort Kroger Schools Shoppers with Discounts, Gift Cards P&G brandSaver: September 2011 Office Depot Takes a Mobile Trip to School JCPenney Now Collects 'Pennies from Heaven' Rite Aid Glams Up Back to School Season Supervalu, Mills Continue to Grow 'Local Learning' Walmart, Glidden Brush Up on Marketing First Previous 210 211 212 213 214 Next Last