Institute Partners with Effie Worldwide for Shopper Marketing Effie Competition New categories in greatly expanded competition reflect growing focus on shoppers vs. consumers Safeway Stays Steady with '10% Back' Effort OfficeMax Stages the 'Best School Year Ever' Kroger Schools Shoppers with Discounts, Gift Cards P&G brandSaver: September 2011 Office Depot Takes a Mobile Trip to School JCPenney Now Collects 'Pennies from Heaven' Rite Aid Glams Up Back to School Season Supervalu, Mills Continue to Grow 'Local Learning' Walmart, Glidden Brush Up on Marketing Nielsen Acquires Analytics Firm Study: Shoppers Now Collect Their Own 'Scanner Data' First Previous 175 176 177 178 179 Next Last
