Marketing

Executives from Best Buy, True Value, Cadbury Schweppes and other companies disuss the secrets and surprises of getting at consumer insights.

Procter & Gamble shopper-marketing chief Dina Howell says the proof of retail’s potential is in the bottom line.

Packaged goods manufacturers focus on centralizing the in-store marketing supply chain to be more strategic, efficient

Goodyear rebrands with new tagline, philosophy and complete store look