Marketing

A new study of shopper culture examines the role of shopping in everyday life.

Editor Tim Manners interviews Simon Uwins, CMO of Tesco's Fresh & Easy Neighborhood Market

For Ann Hand of BP, brand identity means making the retail experience "a little better"

Five barriers to shopper marketing and how to address them

Executives from Best Buy, True Value, Cadbury Schweppes and other companies disuss the secrets and surprises of getting at consumer insights.