KFC Partners Up for Kids' Meal Promo Salary Survey: P-O-P Company CEOs, Owners and Salespeople 'Try Me' Tool Packaging Lifts Sales 30% Package color and shape get brand recognition, but a consumer who touches a package might move it from the shelf to the shopping cart. Jim Peters examines the "try-me" strategy of Ridge Tool Co. Nike Skateboarding P-O-P has 'Mid-Century Modern Vibe' Game Show Network Plays at GameStop BJ's, Unilever Head to Broadway Category Captains: A Managerial View of the New Shelf Management Protocols in Consumer Retailing Antitrust and Category Captains: Insights from the Field How to Protect Your Company's Trademarks and Service Marks Avoiding Legal Pitfalls in Sweepstakes and Contests Works Made for Hire Under the 1976 Copyright Act Keeping Trade Secrets Secret First Previous 260 261 262 263 264 Next Last