Loyalty Marketing

Research highlights how the pandemic and market factors in recent years have driven Baby Boomers to shop online more and try new brands, as well as how digital tools are impacting buying decisions.

Untie Nots will help boost Eagle Eye's promotional and loyalty technology offerings with digital games and challenges that engage shoppers.

Johnson & Johnson's Listerine is kicking off the new year by running a digital campaign on Target.com highlighting a bulk-purchase incentive. 

The event is specifically running at the time when many abandon New Year's resolutions.

The tour was part of a campaign last year that drove awareness and trial of the manufacturer's new mashed cauliflower assortment.

The brand activates its NFL sponsorship ahead of the playoffs through an interactive tournament that brings football-themed, native gameplay to Fortnite Creative.

CitrusAd and AdsPostX are enabling retailers to provide relevant ads on the confirmation page after checkout. 

Marketers on the Instagram and Facebook platforms can access brand and product-level sales results for their shopper marketing campaigns.