Loyalty Marketing

Albertsons Co.’s Safeway outfitted a wooden floorstand with a signage kit promoting a Just for U digital coupon for 50 cents off private label milk SKUs from Lucerne or Value Corner with purchase of two family-size Oreo packages from Mondelez International.

Following the lead of other major CPG retailers, and further accelerating the digitalization of its business, Walgreens in December got in the retail media network game.

PetSmart tied in to the post-Thanksgiving observance of "Giving Tuesday" by offering to double donations made to PetSmart Charities up to $250,000. 

Procter & Gamble and Target tied in to Cyber Monday on Nov. 30 by deploying an email blast to members of the partners' "Inner Circle" online community spotlighting two one-day-only deals on target.com.